Deadly Ponies SS23

For the Deadly Ponies SS23 campaign, we were tasked with conceptualising a visual narrative inspired by the features of the collection. Lighting, colour, texture and volume were all elements taken into consideration when building this campaign.

A key feature that required a lot of attention was volume as this collection included a new style which had a puffy exterior which seemed to almost be inflated.

The campaign consisted of two studio shoots and one on site shoot as well as a selection of 3D rendered videos.

• Client: Deadly Ponies
• Creative Direction: Jack Short, Ian Bernhard, Zoe Vorpahl
• Photographer: Karen Ishiguro, Holly Sarah-Burgess
• Makeup: Sophie Phillips, Raeesah Sacha